How many pages do you read on Google, or any search engine for that matter, when you do a search?
When I do an online search for information using one of the search engines, I click through the links for 10 or 12 pages back from the first page. Why? Because I have run across information on page 12 specific to my search on many occasions. Seem strange that specific information would show-up so deep into the results page? It’s really not.
A search engine, like Google or Yahoo or Bing, use web-crawlers to look for the most relevant content based on SEO, or Search Engine Optimization – “the process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine.” I typed “define SEO” in to google to get this answer.
If a website that contains the information you are looking for works hard to ensure their site is optimized, meaning they update their pages frequently and apply the strategies behind SEO to their site, the information you are looking for will be at the top of the search results pages. If the website does not keep up with the latest strategies for keeping their information at the top of search results pages then your information could end up way back on page 12 or even page 20 of a search engines results.
So next time your are frustrated that the information you are looking for isn’t in the first couple of search results pages, try clicking through a few more search results pages. You might find what you were looking for.
If you want to learn more about SEO, check out this article on Search Engine Optimization on Wikpedia.